- drip advertising drip advertising ➔ advertising
* * *drip advertising UK US noun [U] MARKETING► continuous small amounts of advertising for a product or service over a long period of time: »
Drip advertising ensures a brand is constantly in the public eye, and is more effective than one major, short-lived campaign.
Financial and business terms. 2012.
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advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
drip campaign — ➔ campaign * * * drip campaign UK US noun [C] MARKETING ► a way of advertising a product or service in which a series of letters or emails are sent out repeatedly over a period of time: »Potential customers are placed on an automated e mail drip… … Financial and business terms
drip marketing — UK US noun [U] MARKETING ► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »Drip marketing is the opposite of a marketing blitz. → Compare DRIP ADVERTISING(Cf … Financial and business terms
drip — /drɪp/, drip campaign / drɪp kæmˌpeɪn/, drip method / drɪp ˌmeθəd/ noun the placing of advertisements for a product at fairly long intervals, making a long drawn out advertising campaign … Marketing dictionary in english
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