drip advertising

drip advertising drip advertising advertising

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drip advertising UK US noun [U] MARKETING
continuous small amounts of advertising for a product or service over a long period of time: »

Drip advertising ensures a brand is constantly in the public eye, and is more effective than one major, short-lived campaign.

Compare DRIP CAMPAIGN(Cf. ↑drip campaign), DRIP MARKETING(Cf. ↑drip marketing), DRIP METHOD(Cf. ↑drip method)

Financial and business terms. 2012.

Look at other dictionaries:

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • drip campaign — ➔ campaign * * * drip campaign UK US noun [C] MARKETING ► a way of advertising a product or service in which a series of letters or emails are sent out repeatedly over a period of time: »Potential customers are placed on an automated e mail drip… …   Financial and business terms

  • drip marketing — UK US noun [U] MARKETING ► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »Drip marketing is the opposite of a marketing blitz. → Compare DRIP ADVERTISING(Cf …   Financial and business terms

  • drip — /drɪp/, drip campaign / drɪp kæmˌpeɪn/, drip method / drɪp ˌmeθəd/ noun the placing of advertisements for a product at fairly long intervals, making a long drawn out advertising campaign …   Marketing dictionary in english

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  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery …   Wikipedia

  • Drip Pricing — A technique of online pricing where the total cost is revealed only at the end of the purchasing process, after a series of (compulsory/hidden) charges have been added. Some 4 million British bargain hunters took to the Internet on Christmas Day …   Dictionary of unconsidered lexicographical trifles

  • Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Sex in advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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